Submitting details.
Please wait ...

About Us

"Business Key; discover your digital world."

Directory Listing Business Page Mobile App Beacon Technology Website Packages Digital Marketing

Creating Stronger Communities


Our Vision

Our vision is to help 1 million businesses master their mobile marketing and in doing so grow local economies, create stronger communities and build a prosperous model for business growth.

Our Mission

Our mission is to deliver outstanding service, support and technological solutions so businesses can harness the power of digital marketing. We do this through a suite of digital marketing services and products, from website design, SEO and directory listings to location and email marketing, social media and content support.

Here at Business Key, we've been working with business owners to help them stand out for over 25 years. But advertising has come a long way from the days of printed directories!

How We Help

When it comes to marketing it's harder than ever to keep pace with changes. Getting on top of your digital marketing is time consuming and distracting. And it's no longer a simple matter of mastering new technology, it's applying this strategically to get the best return for your business, and that's how we help.

People Behind The Key

Les Waugh

Les Waugh

Finding solid, reliable and genuine people who give quality advice is getting harder. And that’s what sets Les apart. In the ever-changing digital landscape, he offers steady, dependable and practical information to help you find solutions.

A seasoned businessman, Les has been helping regional business owners with their advertising, logo design and print needs for over 26 years. Well known locally, Les calls the Kalgoorlie-Boulder area home and enjoys the relaxed life in the Goldfields region.

Les has produced the Goldfields Key print directory along with the WA Mining Map and Wall Planner. These products have become the cornerstone of local marketing and hundreds of regional business owners benefit from the marketing exposure they bring.

Les takes a genuine interest in seeing his customers succeed in their business endeavours and this is reflected in his loyal and community-minded approach. Today, Les wants to help his clients take their business advertising to the next level with digital marketing in the form of the Goldfields Key app and online directory.

Lana Waugh

Lana Waugh
Customer Support

Lana is the face of Business Key, she’s the person who is out and about, meeting clients and making life a little easier for them. Lana’s role is varied, but her natural people skills make her a perfect fit for as the go-to sales person. Her commitment to customer service is legendary, with an unwavering drive to know every customer by name!

Lana has been part of the team at Business Key for over 12 years. Her passion for building strong relationships and developing a deep understanding of local businesses has helped in delivering timely, relevant and memorable advertising for clients.

Lana has a deep appreciation for the region, enjoying walking, cycling and local community events.


We've come a long way since we first opened our doors in 1993. The community got behind us as the Goldfields Key, and after printing 750,000 directories, 765, 000 wall maps and serving 20,000 local households we'd like to say thank you. 2019 sees us bring a dream to reality as we launch our online directory, website packages and digital marketing solutions.

Download Free App