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Mastering the Art of Bidding: Using an Online Auction Platform for Your Next Auction in Kalgoorlie


Mastering the Art of Bidding: Using an Online Auction Platform for Your Next Auction in Kalgoorlie

Online auction platforms have revolutionised the way auctions are conducted, offering numerous benefits for both sellers and buyers. In Kalgoorlie, where auctions play a significant role in various industries, leveraging the power of an online auction platform can significantly boost the efficiency, reach, and success of your auctions. 

In this blog, Ross's Auctioneers & Valuers (Kalgoorlie) will explore an overview of what online auction is, the benefits of using an auction platform, how to bid for online auctions in our platform, common mistakes to avoid when selling, and how to sell your products fast.

Becoming The Industry Standard

One of the leading auctioneering and valuation firms in Western Australia–Ross’s Auctioneers & Valuers, conducts more auctions in more categories than any other in WA. 

Ross’s Auctioneers & Valuers offers a comprehensive and professional auctioneering service and a total asset disposal management system. Our management system ensures that all assets are accounted for correctly and that the best value is achieved for every item.

We are part of the Dodd and Dodd Group Pty Ltd, a West Australian family-owned and operated company. Our establishment dates back to 1983, and we have since then become a well-known market leader in the auction and valuation industry. We are committed to assisting industries in managing their assets and disposing of them appropriately.

We have established auction yards in Kalgoorlie, Karratha, and Welshpool, providing cost-effective and uniquely tailored disposal solutions to Western Australian industries. Our company aims to offer complete, competitive, transparent, and professional auctioneering and valuation services to all vendors across various asset classes, ensuring their satisfaction.

The Top Choice Among Locals for Auctioning and Valuations

Ross’s Auctioneers & Valuers operate a professional and experienced team, including auctioneers, valuers, and support staff. We have the internal capability to address all your asset disposal, marketing, client management and health and safety requirements.

We conduct over 1,500 sale events per year, incorporating various disposal of assets for the following fields and categories of equipment:

  • Heavy Earthmoving Equipment, including Dump Trucks, Graders, Dozers, Excavators and Drilling Equipment
  • Plant and Machinery, Workshop Equipment
  • Mineral Processing Equipment and Inventory
  • Vehicles, Trucks, Passenger and Light Commercials
  • Oil and Gas Industry-Specific Equipment
  • Transportable Accommodation, Ablution and Offices

We also support categories to clear sites in accordance with the needs of our vendors.

Our company's auction division operates from our three auction yards across the state, which allows us to hold more auctions at these yards and at on-site locations than any other auction houses in Western Australia. This capability, experience, and commercial diversity allow us to create specialised asset disposal solutions that best suit our clients' needs.

Holding several auctions weekly, Ross’s ensures each asset is assigned the correct outlet and market for maximum return on the assets. 

Examples of the asset management services we offer:

  • Site inspection of the assets and consultation on the sale method
  • Removal of assets from designated locations and delivery to our showrooms
  • Consignment of the assets, including asset numbers and serial numbers, for accurate asset reconciliation
  • Trained staff that can identify and market a wide variety of assets
  • Immediate and strong markets for the e-marketing of your assets

We can handle almost any quantity of surplus assets, end-of-lease or other equipment that your company may wish to dispose of.

Ross’s is dedicated to providing professional, quality service, which is demonstrated through our quality endorsement status as quality-assured auctioneers and valuers complying with ISO 9001 requirements.

What’s more, we’re a proud member of the following associations: 

  • Auctioneers and Valuers Association of Australia (AVAA)
  • The Auctioneers and Valuers Association of Western Australia
  • Western Australian Chamber of Commerce and Industries

Adapting to the Digital Age and Going Online

Ross's Auctioneers & Valuers has made significant changes to the way we conduct our auctions. We have shifted from traditional auctions to primarily conducting online auctions due to the benefits they offer. 

One key benefit is that online auctions provide a streamlined process from registration to payment, which saves time and increases efficiency for both buyers and sellers. 

Online auctions have enabled us to reach a wider audience locally and globally, significantly expanding our reach. This is particularly important for items that may have a niche market or are unique, as they can now connect with buyers who are interested in such specific items. 

The transition has been a positive change for us and our customers. It has allowed them to offer a more efficient and convenient way of buying and selling items while also providing their clients with a wider audience to connect with.

Online Auctions Overview

Online auctions work similarly to traditional or "live" auctions, with the key difference being that buyers place their bids on the items (also known as "lots") using our online auction system

Our online auctions utilise an Anti-Snipe Bidding System, which extends a Lot's bidding window if a bid is placed within 5 minutes of its closing. This creates a similar experience to a traditional auction's 'going, going, gone' atmosphere, where anyone who has been outbid can increase their bids and create a more competitive environment.

Online auctions offer a key advantage over traditional auctions: they reach a broader and more diverse audience (buyers). This is because online auctions remove geographic and time limitations that can hinder traditional auctions, ultimately leading to higher sales results. Additionally, potential buyers can easily bid on items from the comfort of their homes, offices or even on the go via their mobile devices, making the bidding process more convenient and accessible.

Online auctions function very similarly to traditional auctions, with the only difference being that bids are submitted online. In addition, online auctions tend to be more cost-effective than traditional auctions because they require less staff to manage the process.

The Benefits of Using Our Online Platform for Your Next Auction in Kalgoorlie

At Ross's Auctioneers & Valuers, we have extensive experience conducting successful online auctions. Some of the key benefits of our online auctions include:

1. Increased Reach and Accessibility

Global Audience: You can reach a global audience of potential buyers, expanding the market reach beyond local boundaries and increasing the chances of attracting competitive bids from interested parties worldwide.

24/7 Accessibility: Unlike traditional auctions, which are limited by time and location, you can access the platform round-the-clock and participate in any bidding at your convenience, regardless of location or time zone.

2. Convenience and Flexibility

Flexible Bidding: You can place bids anytime, anywhere, using your computer, smartphone, or tablet. This eliminates the need to attend physical auctions in person and allows for greater convenience and flexibility in the bidding process

Convenient Listing and Management: Sellers can list and manage auction items conveniently through online platforms, upload photos, descriptions, and terms, and monitor bidding activity in real time, streamlining the auction process and saving time and effort.

3. Cost-Effective and Efficient

Lower Overheads: Online auctions eliminate the need for costly venue rentals, staffing, and logistics associated with traditional auctions, reducing overhead costs for sellers and maximising returns on auctioned items.

Faster Transactions: Online auctions facilitate faster transactions and settlements with automated bidding, invoicing, and payment processing. This speeds up the entire auction process and reduces administrative delays and paperwork.

4. Enhanced Transparency and Security

Transparency: Provides transparent bidding processes, with bid histories, timestamps, and bid increments displayed publicly. This ensures fairness and accountability in the auction process and promotes trust among buyers and sellers.

Secure Transactions: Offers secure payment gateways and encryption protocols to protect financial transactions and personal information, reducing the risk of fraud, identity theft, and unauthorised access to sensitive data.

A Guide to Participating in Ross’s Online Auctions

To participate in our online auctions, the first step is to register on our website at by completing the sign-up process. Once you've registered, you can proceed to the auction you're interested in. 

If you find an item you wish to bid on, click the "Place Bid" button next to the item. From there, you can enter one of the following: 

  • Auto Bid (where you set your maximum bid amount, and the system will automatically bid for you incrementally until the item sells or the bidding exceeds your maximum bid, whichever comes first).
  • Insta Bid (where the amount you enter will be a one-off bid).

A window will appear to confirm your bid, displaying the total amount, including our Buyer's Premium, which is added on top of the Hammer Price. 

During the final 5 minutes of bidding, our Anti-Snipe Bidding System is used to reset the Lot's availability for 5 minutes, ensuring all bidders involved have a fair opportunity to continue bidding until the highest bidder is determined. 

If you win an item, you will receive an email notification and a copy of the invoice. For payment, we use an Automatic Payment System that automatically deducts amounts under $2,000 from your linked credit card. For amounts over $2,000, a deposit of $1,000 will be deducted, and you will need to pay the remaining balance before the items can be released.

We also provide scheduled Inspection Periods for most of our auctions, which gives potential bidders the opportunity to view the items in person and evaluate their condition before bidding. It's important to know the item's location for inspections and collections. Please note where the item is stored before bidding and adhere to the Inspection & Collection Periods noted in the auction information.

Tip: To make informed decisions, we highly recommend conducting research on the items of interest before bidding. Please note that we do not sell items outside of the auction.

Common Mistakes to Avoid When Selling on Our Online Auction System

Selling items on the platform can be a lucrative venture, but it's essential to avoid common pitfalls that could hinder your success. Here are some common mistakes you should not overlook when you’re selling online:

1. Setting the Wrong Starting Price

Setting a starting price that is too high can deter potential buyers from bidding, while setting it too low may result in selling your item for less than its worth.

2. Ignoring Item Descriptions

Providing incomplete or inaccurate item descriptions can lead to misunderstandings and dissatisfaction among buyers.

3. Neglecting Quality Photos

Using low-quality or blurry photos can make your item appear less attractive to potential buyers.

4. Overlooking Shipping Costs

Failing to provide accurate shipping costs can lead to unexpected expenses for buyers and may deter them from bidding.

5. Being Unresponsive

Delayed responses to buyer inquiries or messages can result in frustration and lost opportunities.

6. Setting Unrealistic Expectations

Expecting to sell your item for a significantly higher price than its market value can lead to disappointment and a lack of interest from buyers.

7. Not Promoting Your Listing

Failing to promote your listing outside the auction platform can limit its visibility and reduce the number of potential buyers.

8. Ignoring Platform Policies

Violating the terms and conditions of the auction platform can result in penalties or account suspension.

9. Being Inflexible with Pricing

Refusing to negotiate on the price of your item can deter potential buyers who are looking for a deal.

10. Not Monitoring Your Listing

Failing to monitor your listing's performance and adjust your strategy accordingly can result in missed opportunities.

Looking for plant and equipment auctions? Visit our platform now to find a wide selection of machinery and equipment from trusted sellers. Whether you're in the construction, agriculture, or manufacturing industry, don't miss out on the opportunity to get quality equipment at competitive prices. Start browsing now!

How to Sell Your Products Fast on Our Platform

Optimise Your Listings

High-Quality Photos: Invest in high-quality photos that showcase your products from multiple angles and accurately represent their condition. Clear, well-lit images can attract more attention from buyers and increase the likelihood of a sale.

Detailed Descriptions: Provide detailed and accurate descriptions of your products, including dimensions, materials, features, and any flaws or imperfections. Transparency and honesty in your listings can build trust with potential buyers and encourage faster sales.

Set Competitive Prices

Research Comparable Listings: Research similar products on the platform to gauge market prices and trends. Set competitive prices that reflect the value of your products while also appealing to potential buyers.

Consider Starting Bids: Consider setting starting bids slightly lower than your desired selling price to attract more bidders and generate competitive bidding. A low starting bid can create excitement and momentum for your auction, leading to faster sales.

Provide Excellent Customer Service

Prompt Communication: Respond promptly to buyer inquiries, questions, and concerns throughout the auction process. Clear and timely communication can build trust and confidence with potential buyers and lead to faster sales.

Fast Shipping: Ship sold items promptly after receiving payment to ensure a positive buyer experience. Provide tracking information and updates to buyers to keep them informed and engaged throughout the shipping process.

Where The Thrill of the Auction Meets the Convenience of the Internet

With the right approach and dedication, you can leverage the power of online auctions to sell your products fast and efficiently in Kalgoorlie.

Whether you're selling real estate, vehicles, antiques, or other assets, leveraging the power of online platforms can enhance the success and profitability of your auctions, providing a seamless experience for both sellers and buyers!

If you want to know more, you can visit our business page by clicking the link below!

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