When it comes to online advertising, size matters—but not in the way you might think. 

Many businesses assume that a bigger banner ad will always yield better results, but the reality is more nuanced. At Business Key, we offer various banner ads designed to enhance your visibility in our directory while ensuring your message reaches the right audience effectively. 

Let’s explore how different banner sizes and placements can impact performance and help you make the most of your advertising investment.

Business Page Banner Ads & Logos

Your business page is your brand’s home within the directory, and the visual elements you choose play a crucial role in making a lasting impression. Business Page Banner Ads and Logos help establish credibility and inform users about your products and services.

Logo (400x400 px)

Your brand’s logo is displayed on the business page and category pages, ensuring brand consistency throughout the directory.

App Logo Size (800x400 px)

Your brand’s app logo appears on its business page and category pages.

Banner Ad (560x560 px)

This banner is positioned at the top right corner of your business page and showcases key messages, promotions, or product highlights.

Additional Rotating Banner Ads (560x560 px)—$100.00 per banner

These are ideal for businesses that want to display multiple ads and maximise exposure.

While these banners provide direct visibility, their primary strength is reinforcing brand recognition for directory users already interested in your business.

Category Page Banner Ads

Category Page Banner Ads offer strategic placement within our category pages, targeted to reach users browsing specific industries or services.

Top Banner Ad (720x120 px)—$428.00

A highly visible placement that ensures maximum exposure at the top of category pages.

Panel Banner Ad (728x90 px)—$328.00

A well-balanced placement in between business listing panels on category pages that offers strong visibility without overpowering the page.

Side Banner Ad (300x250 px)—$298.00

A compact yet effective display at the side of the category pages that captures attention without being intrusive.

Anchor Banner Ad (640x200 px)—$298.00

Ideal for businesses that want a larger ad at the bottom of the category pages.

These ads are linked directly to your Business Page, ensuring users can easily navigate to learn more about your products and services. 

Home Page Banner Ads

For businesses looking for maximum impact, the Home Page Banner Ad (720x120 px)—$3,000.00 is a premium option that ensures your brand is front and centre when users first visit the directory. While this option requires a higher investment, it offers unparalleled exposure to all visitors, making it an excellent choice for businesses seeking high visibility and brand awareness.

Is a Bigger Banner Ad Always Better? Size vs. Performance—What Works Best

While larger ads often attract more attention, performance isn’t solely about size. Placement, relevance, and design are crucial to how effective your ad will be. Here are some key considerations:

• Strategic Placement: A well-placed, smaller ad on a high-traffic page may outperform a larger ad in a low-traffic area.
• Message Clarity: A concise, visually appealing design with a strong call to action is more effective than a large, cluttered banner.
• Audience Targeting: Selecting the right category page banners ensures your ad reaches potential customers actively searching for businesses like yours.
• Budget Efficiency: If you have a limited budget, investing in multiple rotating banners or category page ads may provide better overall value than a large home page ad.

Food for Thought

Bigger isn’t always better when it comes to banner advertising. The key to success lies in choosing the right size and placement that aligns with your business goals. At Business Key, we offer various banner display options designed to help you maximise your reach and drive meaningful engagement. 

Whether you opt for a Business Page Banner, a Category Page Ad, or a high-impact Home Page Banner, we can help you find the perfect fit for your brand.

Ready to elevate your business’s online presence? Contact us today to discuss your banner ad strategy and secure your spot in the directory!