In today’s competitive digital landscape, simply having a website or a Facebook page isn't enough—especially in Western Australia, where regional businesses face unique challenges in terms of visibility, reach, and lead generation.
At Business Key, we specialise in tailored digital marketing solutions built for the real world—not just theory. Our structured, end-to-end approach helps businesses across WA—from local trades to regional enterprises—get found, stand out, and grow sustainably.
We’re not just marketers. We’re partners in your digital journey—offering everything from SEO and social media to listings, design, and strategy—all under one roof.
Here’s what you really need to know about digital marketing in WA—and how Business Key helps you make it work.
WA is different.
With large distances between towns, limited foot traffic, and strong word-of-mouth culture, digital marketing here isn’t just about flashy campaigns. It’s about targeting the right people, in the right place, with the right message—and making every click count.
Our team understands the unique dynamics of regional WA because we live and work here too. That’s why our strategies are built on local knowledge, data-backed decisions, and industry-specific insights.
The first step to growing your business online? Making sure people can actually find you.
At Business Key, we help you show up where it matters most, from Google Search to local directories, social platforms, and map listings.
We use a combination of:
Our goal is simple: to put your business in front of ready-to-buy customers searching for your services in your area.
One of our most powerful tools? Business Key’s exclusive Online Business Pages—search-optimised, mobile-friendly web pages that showcase your business in a professional, consistent format.
These pages are designed to:
Each page is tailored with high-impact content, strategic keywords, and compelling visuals that drive clicks and calls.
Unlike one-size-fits-all agencies, Business Key offers strategic marketing campaigns tailored to your goals and industry. Whether you're a mining contractor in Kalgoorlie, a real estate agency in Karratha, or a cleaning service in Geraldton, we create campaigns that speak your customers' language.
Our digital marketing campaigns include:
Ranking in search results is a careful balancing act that takes a dedicated team. Here at Business Key, we understand and keep up with changes in search algorithms to ensure your online presence remains consistently searchable.
We’ll help you get optimised for local search and ensure your keywords are ranking in your local area. We'll also check if your business page is readable by search engines and make improvements to help it rank better.
Business Key helps in promoting your business to the top social media platforms. We publish your content on social media to expand your digital presence and drive conversions.
A short and compelling description of what products and services your business offers, with a call-to-action (CTA) that prompts customers to click. We produce search-engine-friendly content that plays an important role and can be utilised to improve post visibility in search engines and drive qualified traffic to your business page.
A powerful way to showcase your products & services and a great strategy to increase your brand awareness.
We’re committed to promoting your business on our social platforms and tagging your page (if you have one) to increase your visibility and bring people’s attention to your page. The content also contains a hyperlinked word or phrase that redirects customers to your business page.
An innovative way to engage with your local followers, so it easily shows up on all social media platforms, and helps users know where to find you.
Gain organic traffic coming from our social media posts that generate qualified leads to your business page.
To maximise the full potential of our social platform, we share your promotional post on various online groups to reach targeted leads based on specific demographics, such as location, region, interests, people, businesses, and more.
With our social media promotions, we can boost your business page’s visibility and search engine rankings.
A good content asset is a powerful driver in increasing customer engagement and lead generation. It also provides stable indexing for search engines and is an excellent material for potential customers to develop trust in your brand.
A summary of your business and details of the products and services you offer are displayed on your Business Page. We optimise and embed keywords in the content to help your Business Page rank at the top of search results, while building trust and confidence in your business. You can also hyperlink a keyword or phrase to a landing page on your website, which further increases your backlinks and authority score.
A blog is a piece of content published on our website that provides valuable and engaging information about your business, other than the products and services you offer. The content is embedded with specially targeted keywords relevant to your business, helping you rank higher on Google. Your Business Page is also hyperlinked to your blog, so users can easily view more details about your business in just one click. New blogs are posted weekly and are housed under the “Blog” tab on the menu.
A short and compelling description of what products and services your business offers, with a call-to-action (CTA) that prompts customers to click. The CTA comes in the form of a link that redirects customers to your Business Page, where they can read more about your business. New posts are published regularly on our Facebook, Instagram, and LinkedIn pages to promote and spread information about your business.
These are snippets of text embedded with keywords that describe the content of your Business Page. They don’t appear on the page itself but only in the web page’s code. Search engines like Google index these tags, which then appear on the Search Engine Results Pages (SERPS).
A short and unique introduction of your business capabilities, giving potential customers a good first impression of your business even before they reach your Business Page. This piece of content helps customers stick around and become familiar with your brand, which builds confidence and increases the likelihood of them converting. We also create a different promotional feature for each of your chosen categories that links to your Business Page.
A ‘benefit checklist’ is a list of benefits that showcases your business’s unique selling points. It focuses on your business’s strengths and advantages, putting you in a more favourable position, as it’s a great contributing factor in helping potential customers make decisions.
The key advantage of having a QR code is that it’s easier for people to get more information about your business, such as your contact details, website, social media profiles, and more.
In just one scan, you can leave a lasting impact on potential customers.
Enhance your brand identity by customising a ‘Dynamic QR code’ with your business’s colour scheme, logo, and distinctive design elements. This personalised code will captivate attention and convey more about your business to individuals who scan it.
You can even display your personalised QR code in many places, including on the back of your business cards, flyers, brochures, product packaging, storefront, windows, doors, shelves, counters, and more. The key is to display it in prominent areas where your customers are likely to notice it and can scan it easily.
Business Key offers tailored banner ad packages designed to help your brand stand out in our directory. Discover the perfect banner ad solution to elevate your brand’s reach and engagement, and see which package benefits the most.
Every campaign is built on a clear structure: Audit → Strategy → Execution → Reporting → Optimisation. We don’t set and forget—we monitor performance and continually adjust to get better results over time.
We believe in data over guesswork. That’s why every service we provide is backed by real analytics and easy-to-understand reports. You’ll know exactly:
We don’t just hand you reports. We walk you through them, highlight the insights, and work with you to make smarter marketing decisions every month.
Digital marketing is complex—but working with us isn’t.
At Business Key, we handle everything in-house, so you don’t have to juggle different providers for websites, SEO, Google Ads, or branding. Our all-in-one approach means your messaging stays consistent, your strategy stays focused, and your results stay on track.
Our services include:
From first impression to final click—we’ve got you covered.
We’re not just a digital marketing company. We’re a local business supporting WA businesses—with over 30 years of local business advertising experience and a passion for helping regional communities thrive online.
When you partner with Business Key, you get:
Digital marketing in Western Australia doesn’t have to be confusing—or expensive. With Business Key, you get proven strategies, personalised support, and real results.
Whether you're starting from scratch or looking to sharpen your current digital efforts, we’re here to help you take the next step confidently.
Based in WA, supporting clients across the Pilbara, Goldfields, Mid-West, and beyond!
