In the digital age, having a well-structured business page is vital for establishing connections with customers and fostering engagement.
But what exactly does it take to create an impactful business page?
In this blog post, Business Key will explore the essential components that make a business page effective.
This blog post revisits the fundamentals of creating a business page, offering updated insights inspired by our earlier blog, "Why You Need A Business Page and What's In It." Let's dive in, shall we?
Your contact information is the foundation of your business page. It’s how potential customers reach out for inquiries, purchases, or collaborations.
Ensure your page includes:
At Business Key, we prioritise keeping your contact information accurate and up-to-date in our online directories. This ensures your customers can effortlessly connect with you at all times.
Read more: The Key to Effective Digital Marketing in Western Australia.
First impressions matter, and a visually appealing banner sets the tone for your business page. High-resolution logos, professionally designed banners, and carefully chosen colour schemes convey your brand’s identity and values.
Our team of design experts creates bespoke banners that not only captivate attention but also leave a lasting impression, ensuring your brand stands out in a crowded market.
A user-friendly navigation panel is essential for guiding visitors seamlessly through your page. Clear and organised tabs help users find the information they need quickly and efficiently.
Key sections we recommend for your navigation menu:
Let’s break down each section:
The "About" section introduces your business, outlining your mission, values, and history.
It highlights:
We go a step further by embedding strategic keywords to improve your search engine ranking and make your business more visible online.
Here, we showcase your offerings in an organised, engaging way, including:
With up to 10+ products and services displayed, we ensure potential customers see exactly why your business is the best choice.
You're one step closer to getting on top of your digital marketing success!
The Gallery tab is your opportunity to wow visitors with high-resolution images of your work. From showcasing completed projects to highlighting team activities, these visuals foster deeper connections and build trust with your audience.
The Video tab allows visitors to experience your business in action. Whether it’s a behind-the-scenes look, customer testimonials, or an overview of your services, video content adds a personal touch and keeps viewers engaged longer.
With the E-Brochure tab, you can offer customers a downloadable, high-resolution JPEG or personalised QR code. These brochures are perfect for sharing at events, meetings, or in-store, providing a professional and tangible representation of your business.
Read more: The Power of QR Codes in Western Australia: A Comprehensive Guide for Local Businesses.
This tab contains a comprehensive list of selected categories a member is in, showcasing their knowledge and skills across various specialised fields. As you delve into each category, you'll gain valuable insights from our directory members' expertise and unique perspectives.
A well-maintained Blog tab offers visitors insightful content that showcases your expertise. At Business Key, we craft engaging and informative articles tailored to your business’s unique perspective, helping to establish your authority and foster customer trust.
From detailed company overviews to engaging multimedia content, every component of your business page contributes to building credibility, attracting customers, and driving digital success.
By partnering with Business Key, you’ll create a compelling online presence and gain the tools and support needed to thrive in the digital landscape.
