Advertising in the remote landscapes of the great outback of Western Australia presents unique challenges and opportunities. It's easy to overlook the power of traditional advertising methods, especially in today’s digital age.
However, Business Key has mastered the art of quality local advertising in Western Australia. In this comprehensive blog, we will uncover how we focused on using quality print products to reach target audiences in this vast region.
Before diving into advertising strategies, it's crucial to understand the audience that makes up the great outback of Western Australia.
Outback communities value authenticity and a strong sense of community. Therefore, advertising efforts should align with these values to gain trust and acceptance within the local community. That’s how Business Key has been serving the community for over 30 years.
It has helped us deeply understand the local audience, creating effective local print media campaigns that are highly relevant and personalised.
Print materials offer a refreshing sense of tangibility.
In the outback, face-to-face interactions hold a big weight. At Business Key, we took matters into our own hands and introduced two print products – the Business Planner and WA Mining Map.
These print products have been a regular feature on many walls in the Goldfields-Esperance region and continuously yield impressive results in helping local businesses establish a strong presence within local communities.
We have distributed hundreds of thousands of these print products across the region for over 30 years straight. They are sought after by large mining companies and local businesses alike, snapped up from year to year!
Due to high demand and business connections between the Goldfields and Mid-West regions, we have expanded into the Pilbara. We launched two print products: the WA Mining Map (Pilbara) and the Pilbara Business Planner.
This expansion became a significant milestone for Business Key as we introduced these popular products into new territories.
In 2023, the products were first introduced to the market, and it was a huge success. Local businesses were delighted with the quality of the products, and the community responded very positively. The feedback we received was overwhelmingly good, which boosted our confidence and motivated us to continue for years to come.
In addition, we’ve launched the Pilbara Key online directory, where we create customised business pages that showcase brands to a wider audience and help local businesses connect with more potential customers.
We can upload your logo, showcase your products and services, display gallery images, videos, accreditations, awards, and so much more!
What’s more, Business Key offers other print advertising options, including:
Measuring 1000 mm x 700 mm, the WA Mining Map contains critical information and a comprehensive overview of Western Australian mine sites, including offshore oil and gas rigs and more. This resource is prominent in mine sites, company headquarters, and local businesses across the region.
Imagine having your products and services showcased directly to key decision-makers within the mining industry – ALL FOR FREE! This map offers a unique opportunity to do just that as it finds its way into the hands of industry leaders year after year.
The Goldfields Mining Map features 37-39 advertising spaces, while the Pilbara Mining Map features 32, both with 7 Ad sizes to choose from.
Check out the businesses that signed up on the 2024 Goldfields-Esperance Mining Map and Business Planner!
The Business Planner has established itself as an indispensable fixture in the Goldfields-Esperance Region, becoming synonymous with practicality, convenience, and local advertising opportunities.
Here's why it has become a beloved household name in the area:
To further maximise the impact of local advertising, we offer limited advertising spaces. The Goldfields Business Planner features 42 advertising spaces, while the Pilbara Business Planner only features 25. Due to the limited availability, securing a spot is crucial to showcasing your business to the local audience.
Check out the businesses that signed up on the 2024 Pilbara Mining Map and Business Planner!
Business Key is a valuable partner for businesses looking for targeted print advertising for businesses. We combine informative content, engaging design, and exposure enhancement to help local businesses connect with their audience, increase brand recognition, and ultimately achieve marketing objectives.
As one of the renowned providers of high-quality print ads in Western Australia, harness the power of print campaigns to stand out in a competitive marketplace and drive growth.
The 2025 edition of the Wall Maps is currently in production and will be distributed for FREE in December this year. Don't miss the chance to position your business prominently among the industry's most influential players – we have only limited spots left!
Contact us via our website or call 1300 017 990 for more information!
