Despite the rise of digital advertising, traditional methods such as print marketing still hold significant value in the vast outback of Western Australia.
Business Key has mastered the art of utilising high-quality print products to effectively reach local communities across Western Australia, fostering long-lasting relationships and driving business growth.
In this article, we’ll delve into how our unique approach to local advertising has helped countless businesses establish a strong presence in the heart of the outback.
While digital marketing is undeniably on the rise, print marketing remains a vital tool in Western Australia.
The tangible nature of print materials allows them to be seen and physically interacted with, creating a lasting impression. The physical presence of high-quality printed products can’t be overstated, especially in the outback, where personal connections and local knowledge are key.
At Business Key, we’ve pioneered several print products that have become essential in the local advertising landscape.
Two of our standout products are the Business Planner and the WA Mining Map, both of which have gained significant traction in the Goldfields-Esperance region.
These print products are not only useful but have also become a staple in many businesses and households across the region. Over the past three decades, we’ve distributed hundreds of thousands of these materials to help local businesses improve their visibility and reach.
Image Source: 2025 Goldfields Business Planner
The Business Planner is more than just a calendar. It’s a well-known and trusted reference tool, widely used in homes and businesses across the Goldfields-Esperance area. What makes the Business Planner so valuable is its unique blend of practicality and local focus.
This product provides a full-year overview, making it an invaluable resource for planning events, appointments, and business activities.
It’s not just about keeping track of dates; it’s about offering a year-long connection to the community and the events that matter most. From local festivals to mining events, the Business Planner is where locals turn to stay informed.
The Business Planner is designed to be tangible, durable, and easy to use. Unlike digital calendars that can be easily forgotten or malfunction, the Business Planner provides a physical, scribble-friendly space to jot down notes and reminders. Its size and layout make it easy to read at a glance, ensuring it gets used every day.
At Business Key, we understand the importance of community.
That’s why our Business Planner isn’t just a tool for businesses; it’s also a local resource that highlights community events, key dates, public holidays, and even mining-related activities in the region.
It’s these small touches that help keep the planner relevant to the locals, ensuring it remains a fixture in homes and offices across the region.
With only 42 available advertising spaces in the Goldfields Business Planner, these spots are highly sought after. Local businesses looking to make an impact on the community need to act fast to secure their place in this essential resource.
Image Source: 2025 WA Mining Map (Goldfields)
Another cornerstone of our local advertising strategy is the WA Mining Map. This large, detailed map provides an overview of Western Australia’s mining sites, including offshore oil and gas rigs, making it a vital resource for those in the mining industry.
Measuring 1000mm x 700mm, the WA Mining Map offers businesses the opportunity to advertise directly to key decision-makers in the mining sector.
Whether it’s on a mining site or at the headquarters of a major mining company, this map is a prominent feature that's viewed by industry leaders year after year.
Local businesses can showcase their products and services on the map, reaching a targeted audience that would otherwise be difficult to connect with. The Goldfields Mining Map features 37-39 advertising spaces with seven different ad sizes to choose from. This high visibility makes it an invaluable tool for businesses looking to grow their presence in the mining sector.
As we look to the future, Business Key is excited to announce that the 2026 edition of the Wall Maps and Business Planners is currently in production. These highly sought-after products will be distributed for FREE in December 2026, giving businesses another chance to secure prime advertising space.
Don’t miss out on this unique opportunity to get your business in front of key decision-makers and local customers. With limited spots available, now is the time to act!
For more information or to secure your spot, contact us via email or call 1300 017 990.
Business Key’s commitment to helping local businesses grow hasn’t stopped at the Goldfields-Esperance region. In 2023, we expanded our reach into the Pilbara by introducing the Pilbara Mining Map and the Pilbara Business Planner.
This move has been a significant milestone for us as we continue our mission to provide high-quality print advertising products to more businesses in Western Australia. The launch of these products in the Pilbara was met with overwhelming enthusiasm, with local businesses praising the quality and effectiveness of these resources.
Alongside our print products, we’ve also launched the PilbaraKey.com.au Online Directory. This directory offers businesses the opportunity to showcase their brand with a custom business page that includes their logo, products, services, images, videos, and accreditations. It’s a great way for businesses to connect with new customers and increase their online visibility.
Kimberley Business Planner and KimberleyKey.com.au
Building on this success, we’re excited to bring our trusted products to the Kimberley region. In 2025, we are introducing the 2026 Kimberley Business Planner and the KimberleyKey.com.au Online Directory. This expansion is a testament to our commitment to supporting businesses across all corners of Western Australia, providing them with the tools they need to thrive and connect with their local communities.
In addition to our print products, Business Key also offers a wide range of advertising services to help local businesses stand out. These include:
Business Key has earned a reputation as one of the leading providers of local print advertising in Western Australia by consistently delivering high-quality products and services. We understand the local landscape and the needs of businesses operating in remote regions, which is why our products are designed to be both practical and highly effective.
Whether it’s through the Business Planner, WA Mining Map, or our online directory, we’ve helped countless local businesses boost their visibility and connect with customers in the Goldfields-Esperance, Pilbara, Kimberley and beyond.
Our approach is simple: we combine informative content, eye-catching designs, and targeted exposure to help businesses grow.
In conclusion, Business Key continues to be a trusted partner for local businesses looking to harness the power of local advertising in Western Australia. With a focus on high-quality print products that engage and inform, we help businesses thrive in the competitive outback market.
